From Lab to Launch: 10x Faster with Simreka

Accelerating Sustainable Product Innovation with AI-Powered Simulation


The Innovation Bottleneck

R&D today faces a perfect storm of complexity:

  • Rising sustainability mandates (REACH, GHS, ESG disclosures)

  • Global supply volatility and regional compliance challenges

  • Cost pressures and demand for faster go-to-market timelines

  • Fragmented data and outdated LIMS/ELN systems that weren’t built for speed or sustainability

For product teams across chemicals, CPG, coatings, and packaging, the traditional lab-to-launch timeline ranges from 12 to 24 months—much of it lost in trial-and-error, data silos, and manual reformulations.


Simreka Changes the Game

Simreka is an AI-powered platform that reduces formulation cycles, automates compliance checks, and simulates product behavior—before a single lab test is run.

With Simreka, your team can:

  • Ideate, design, and validate products digitally

  • Use AI to simulate performance, sustainability, and compliance

  • Make formulation changes in days, not months

  • Scale products across regions with regulatory intelligence built in

Teams using Simreka have reported up to 10x faster time-to-market while reducing R&D costs by 30–50%.


From Concept to Commercialization — in 5 Steps

1. Formulate with Purpose

Start with a product goal (e.g., “sulfate-free shampoo with foam index ≥ 80” or “REACH-safe degreaser”).
Simreka reverse-engineers viable formulations based on property targets, certifications, and region.

2. Simulate, Don’t Guess

Run forward simulations to predict viscosity, pH, stability, compatibility, and toxicology—based on raw material profiles and processing conditions.
No lab? No problem. You’ll test ideas virtually first.

3. Validate with AI

MatIQ, Simreka’s proprietary scientific LLM, retrieves knowledge from 180M+ material data points, SDSs, patents, and literature to offer ingredient suggestions, substitutions, or safety insights instantly.

4. Check Compliance & Sustainability

Simreka automatically screens for global regulations (REACH, GHS, TSCA) and provides real-time sustainability scoring: toxicity, biodegradability, carbon impact, and circularity.

5. Scale Across Markets

With one click, simulate regional variants of your formulation to meet labeling, sourcing, and environmental compliance across the EU, US, India, LATAM, and beyond.


Simreka’s Built-In Intelligence Layers

CapabilityDescription
Forward SimulationPredict properties and behaviors of any formulation or raw material combination
Reverse SimulationStart with a target (property, region, cost) and discover ingredient paths
MatIQDomain-trained AI copilot for material discovery, substitution, and synthesis
Data BankThe world’s largest vectorized formulation knowledge base
Regulatory EngineGlobal safety + compliance scoring across chemical frameworks
Sustainability ScoringAI-based eco impact metrics for every formulation

Real Results from R&D Teams Using Simreka

MetricBefore SimrekaAfter Simreka
New product launch time12–18 months3–6 months
Formulation cycles4–7 lab iterations1–2 digital + 1 lab
Ingredient compliance review2–4 weeksInstant (real-time flags)
Sustainability target alignmentManual post-hocBuilt-in at design stage
AI-driven ideationNot availableEmbedded reverse simulation

Use Case Highlights

  • Home Care Brand reformulated an EU laundry detergent for 4 new markets in under 6 weeks

  • Packaging Innovator launched a recyclable biofilm with 3rd-party LCA validation in 90 days

  • Cosmetic Company replaced banned preservatives with AI-suggested alternatives 4 months faster than projected


Plug & Play, Not Rip & Replace

Simreka integrates seamlessly with:

  • Existing LIMS/ELNs

  • Regulatory data providers

  • Cloud storage and analytics platforms

Cloud-native and hybrid options available.


Ready to Go 10x Faster?

Accelerate every stage of your innovation cycle—from formulation to compliance to commercialization.

📩 Schedule a demo or start a 30-day proof of concept.

Email: hello@simreka.com