Simreka & the Circular Economy
At Simreka, our AI-driven software suite is built to help companies transition from linear production models to circular, sustainable innovation. By enabling smarter formulation, sustainable material discovery, and closed-loop process optimization, Simreka empowers organizations to create products that are efficient, regenerative, and future-ready.

Simreka’s Role in Enabling Circular R&D
Simreka’s virtual experiment platform and ChemAssist (LLM for chemistry) provide the building blocks to embed circular thinking into every stage of product and formulation development.
Sustainable Formulation Discovery
Using AI and simulation, Simreka helps companies:
Identify bio-based, biodegradable, or recycled material alternatives
Evaluate formulations for toxicity, carbon footprint, and circularity potential
Replace single-use or fossil-derived ingredients with sustainable options
Rapidly compare multiple circular pathways using virtual experiments
Example: A packaging company can simulate PET alternatives with improved recyclability and lower lifecycle emissions.
Industry | Circular Opportunity | Simreka’s Contribution |
---|---|---|
Consumer Goods | Formulate with biodegradable ingredients & sustainable packaging | Identify cleaner surfactants, replace microplastics, simulate green emulsifiers |
Packaging | Develop compostable or recyclable materials | Discover bio-based polymers, simulate barrier properties, ensure end-of-life compliance |
Textiles | Design with renewable or recycled fibers | Explore dye-substitution and coating formulations with reduced environmental impact |
Agrochemicals | Reduce chemical leaching and promote soil-safe formulations | Simulate eco-friendly delivery systems and biodegradable actives |
Electronics & EVs | Recover and reuse critical materials like lithium, cobalt, or rare earths | Suggest alternative chemistries with higher recyclability and lower extraction footprint |
Personal Care | Eliminate ingredients harmful to water systems and marine life | Find substitutes for banned substances and simulate biodegradable fragrance systems |
Circular Economy Impact Metrics
Companies using Simreka for circular innovation report:
Up to 70% faster identification of sustainable substitutes
30–60% reduction in R&D waste and failed experiments
Improved ESG ratings due to low-impact formulations and verified material choices
Shortened time-to-compliance with EU Green Deal, REACH, and EPR directives
Building a Circular Innovation Engine
Simreka is more than a software tool — it’s a strategic enabler for circular transformation across R&D, product development, sustainability, and supply chain functions.
From ideation to prototyping to compliance, Simreka embeds circular economy principles into:
Ingredient selection
Product design
Process simulation
Knowledge management
Whether you’re working toward net-zero, zero-waste, or regenerative manufacturing, Simreka equips your teams with the data, AI, and insight to make it real.